A good logo can change perceptions. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
Brand –The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.
As website designers we know graphic design is about much more than pretty pictures… although there’s no excuse for an ugly website!